Seafarers / Ostro

An identity system for the rejuvenated Seafarers Building in Auckland’s Britomart precinct. Josh Emett’s OSTRO restaurant is the flagship operation occupying level two of the seven story building that will open in stages throughout 2014. The building’s rich history as Auckland’s Sailors Home provided the basis of the nautical themed branding which is applied through pattern and a limited colour palette to many of the touch-points throughout the building — everything from elevator doors to House Rum.