Housed within a light filled space in the heart of Newmarket, M11 is a luxe salon that references the refinery of a Tom Ford fashion boutique. The salon required a simple timeless identity to sit comfortably with the sophisticated interior spaces. The logo is drawn from a common shape and recycles facets of one figure to draw the others, forming a repeating pattern with a spacial quality. A pattern for the large salon windows was developed from the geometry of the of the logo to form a screen in both reflective and opaque vinyl, providing privacy for clients and intrigue for passers by. The salon collateral employed a restrained palette of black, white and copper and was executed with premium print finishes creating luxurious, tactile touch-points.