Billy Apple introduced red and green as his corporate colours in London when he established his art brand back in 1962. He changed his name and had two photographs taken of himself, front-and-back-of-head shots with red and green backgrounds respectively. This manouvre was a self-branding exercise and the brand was on its way. Fifty years later, Billy Apple® has become a registered trademark with the ability to apply his art brand to other things – ‘A brand looking for a product’ – produced under his art umbrella. Apple uses visual aspects of his brand identity – colour, font, logo and so forth to generate artworks. He has extended the symbolic usage of red and greens to his art — Inhouse has collaborated with Billy to produce a number of projects using the port/starboard concept: fixed gear bike, racehorse, yacht, skateboard and Nike Air Force 1 trainers.